Brand

Press kit

Official guidelines and logo downloads. Keep the RiseFi identity consistent across web, print, and partner surfaces.

Assets

Logo downloads

Files match the wordmark and logomark on risefi.com. Vector fills use Rise Full Black (#111111) and Rise Full White (#FEFEFE); logomark variants cover light and dark fields.

Full logo (brand black)

Wordmark and symbol for light backgrounds. Matches the production lockup at /Logo.svg (Live site paths).

Download SVG

Full logo (brand white)

Wordmark and symbol for dark or photographic backgrounds.

Download SVG

Logomark (light on dark)

Symbol in white for navy or black fields.

Download SVG

Logomark (dark on light)

Symbol in Rise Full Black for light fields.

Download SVG

Live site paths

Production URLs: /Logo.svg, /icon.svg

Open Logo.svg Open icon.svg

Logo guide

Main logo

The RiseFi logo is built on the idea of progress through clarity. The symbol is formed through the interaction of a circle and a square, two fundamental geometric shapes that represent the balance between motion and structure.

The circle signifies continuous growth and momentum, while the square represents stability, discipline, and a solid foundation. Their intersection creates a subtle negative space, symbolizing RiseFi's role in helping users find clarity within financial complexity. Minimal yet intentional, the logo is designed to scale effortlessly and remain strong, recognizable, and relevant as the brand evolves.

Clear space. Maintain padding of at least R = 32px around the lockup (press and large-format).

Logo guide

Logomark

Minimum clear space is 2R, where R = 32px.

Logo guide

Logo scalability

The RiseFi logo is designed to scale seamlessly across all sizes, maintaining clarity, balance, and legibility from small digital interfaces to large-format applications.

	Icon	Full logo
32px
64px
128px
200px

Logo guide

Don'ts

Do not reflect, stretch, rotate, reorder, gradient-fill, or drop the symbol from the wordmark.

Reflect the logo

Distort the logo

Rotate the logo

Change the logotype position

Use gradient on the logo

Only use the logotype

Colors

Primary color

Midnight Core

#0A0E1D

Deep Atlantic

#0C345F

Royal Current

#0A53AA

Sky Pulse

#2FC1FF

Aqua Calm

#7FE2E9

Colors

Secondary color

Purple

#831FCA

Warm

#F36E0F

Crimson

#DF1F1F

Colors

BW color

Rise Full Black

#111111

Rise Full White

#FEFEFE

Typography

Typeface

Inter is the primary sans-serif; Geist Mono supports technical labels, data, and section chrome. Both are available on Google Fonts.

Merchant funding products live with platform partners

750% | 38+

Inter

Google Fonts

Merchant funding products live with platform partners
750% | 38+
Geist Mono
Google Fonts

Browse Google Fonts →

Typography

Headline

Title

Inter Light · letter-spacing -8%

Capital Gain

Inter Light · letter-spacing -6%

Capital Gain

Inter Regular · letter-spacing -3%

Capital Gain

Typography

Body

Inter · letter-spacing -1%

Traditional financing is slow, rigid, and off-platform, breaking workflow and data visibility.

Section

Geist Mono · all caps · letter-spacing 20%
RiseFi in one sentence
Lender problem
Lender problem